What clients ask AI assistants
Typical questions combine a place and a situation, for example:
- “Which tax advisor in Munich specialises in dentists?”
- “Tax firm in Vienna for freelancers with digital bookkeeping?”
- “Who advises on property taxation in Stuttgart?”
The assistant then looks for firms that clearly offer exactly this combination of place, client group and topic. A website that only says “tax advice for private and business clients” gives it little to go on.
What an assistant needs to know about your firm
- Focus areas
- Industries and topics you really concentrate on – each with its own page or a clear section.
- Locations
- Offices and the regions you serve, including whether you work remotely.
- Qualifications
- Professional titles and specialist advisor titles exactly as officially held.
- Way of working
- Digital bookkeeping, software used, languages, how to get started.
- Contact details
- Name, address and phone written one way – on the website, in your Google Business Profile and in directories.
Professional rules: factual is good for AI
In Germany, tax advisors may only advertise insofar as they inform factually about their professional activity in form and content (§ 57a StBerG, plus the professional code BOStB). Austria and Switzerland have their own professional rules. For AI visibility this is no disadvantage: assistants can do more with clear facts than with superlatives.
That is why we avoid rankings, success rates and promises. We only use titles exactly as you actually hold them. Checking your texts against your professional rules remains your responsibility or that of your chamber – we do not provide legal advice.
What matters most for tax firms
- Make focus areas visible: assistants match firms by client group, place and topic. What is not clearly stated on the website cannot be matched.
- Consistency: differing names, addresses or phone numbers in profiles and directories lead to uncertainty or wrong details in answers.
- Machine-readable facts: structured data that matches the visible text makes firm, services and address unambiguous – more in the guide llms.txt, robots.txt and structured data.
- Getting picked up: new pages first have to reach the search engines the assistants rely on – see why Bing matters.
What this means for your firm in concrete terms is shown by the AI Visibility Check: we put 20 typical client questions for your region to four assistants and compare your firm with three competitors. More about your industry: AI visibility for tax advisors.
Which of this applies to your business is what we check concretely in the AI Visibility Check: on your website, with your clients’ questions and compared with your competitors.